TREK ADVENTURE LINE [TREK BICYCLES] 2014: In 2013 I set our product development team on assignment to define what adventure by bike meant to them. Each team was given a direction to head and they had to ride a minimum of four days self supported (more or less) We came back and shared our experiences, and from that Trek's adventure line of bikes was born.
I continued to experiment with the concept of adventure - specifically off road. I took our Stache platform and modified it to represent a pack mule designed for adventure in the outback. This bike eventually became the 1120 Adventure bike.
You may also like
Event Design / Trek Innovation Summit
Trek Visual Brand Language Sculpture: 2013
Trek Stop: Cycling Convenience Center (Prototype)
Game Cabinet / Personal Project
2018 Trek Crossrip Plus
Radica Games (Mattel): Gamester 2002-04
BCycle 2.0 System Prototype
Bontrager Bicycle Components 2004-present
Trek 2026 Concept: Handlebar