The Trek Soho was the result of a six-day three-city research trip where we took a deep dive to invent a new line of Trek products that addressed the needs of a burgeoning commuter market.  The result was a line of three unique platforms designed specifically for the locations we visited.
The Storyboard sketches here by Chad Lockart, I put the story board together.   Sketches and concepts below by me.

You may also like

Radica Games (Mattel): Gamester 2002-04
2010
Trek 2026 Concept: Handlebar
2016
Trek Adventure Development
2017
Landia Home Lighting [Freelance] 2001-03
2010
Radica Games (Mattel): Girls Category 2000-02
2010
2017 Trek CrossRip
2017
2013 Trek Fuel Ex
2013
Diamant Ride+ 320W Battery and Rack
2011
Trek MOD Big Wheel - 2009
2011
Tab Quote UI (Freelance)
2017
Back to Top